Argentines love the beach. Each year, come January 1st, vacation madness sets in as a multitude of Argentines descend upon the Atlantic coast beach towns for a week or two of sun and sand. The frenzy continues straight through until the beginning of March, when the chicos finally go back to school.
As evidenced by the following vintage photos, though beach fashions may have evolved over the years, the Argentines' enthusiasm for the playa hasn't changed one bit.
[The seaside resort of Mar del Plata, pictured here, was once the vacation spot of choice for the well-heeled Buenos Aires elite to see and be seen. (These days I'd say that title has been transferred to Punta del Este, Uruguay.)]
A hearty thanks to doctortoncich, a Flickr member from Buenos Aires, who kindly gave me permission to display these photographs from his personal collection on my blog.